What does the safest bet in tennis think about the controversial relationship between betting houses and tennis? After his first-round win at the Australian Open, runaway world No. 1 Novak Djokovic was asked just that.
“Well, this is a subject for discussion, I think, today and in the future,” said Djokovic on a day when that relationship came under greater scrutiny, following a report from BuzzFeed UK and the BBC which alleges negligence by tennis authorities in regards to potential evidence of match-fixing. “It's a fine line. Honestly it's on a borderline, I would say.
“Whether you want to, you know, have betting companies involved in the big tournaments in our sport or not, you know, it's hard to say what's right and what's wrong.”
Last October, William Hill, a bookmaker based out of the United Kingdom, was named the “official betting partner” of the Australian Open. That was clear from Day 1 Down Under, as William Hill advertisements were displayed along various courts, and promotional tie-ins were seen on social media: