The Hopman Cup started as an exhibition, scoffed at by many in the establishment. But when tournament tennis is the only recognized game in town (with the exception of Davis and Fed Cups), a space must be created for the square pegs like Hopman Cup, or the Laver Cup. If none exists, you drill one in a convenient hole in the calendar.
Timing-wise, this isn’t a bad week for this experiment. Laver Cup is a both a regional and international team event, and all the ATP World Tour events this month are 250s. That means that while the stars who play for Team Feder—er, Team Europe can rest and practice just before the Laver Cup, lesser lights get a better look at a bigger paycheck at one of the smaller ATP events.
If the Laver Cup gains traction, it may eventually fall into the same category as Davis Cup. (That might set some alarm bells ringing at the ITF.) But the granddaddy of all international team competitions may not even be the best point of comparison.
The true model for the Laver Cup is golf’s Ryder Cup, which never really evolved beyond its unique—and wildly successful—USA vs. Europe format. As John McEnroe, captain of Team World for the Laver Cup, said at a press conference before the start of the US Open in August: “We are looking to do something big here along the lines of the Ryder Cup in golf, and I think this is a magnificent way to try to get this going.”
So what will it take to make this event succeed, and how well designed is the Laver Cup to deliver that ingredient? The answer is simple: passion.
If this competition appears to mean something to the players, it will mean something to those watching. It’s why so many exhibitions fail, and why “real” tennis is so compelling. Without passion, which is difficult to fake, an event can be entertaining. It can be great fun. It can instructive. But it won’t be meaningful, and thus it won’t really be credible.