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Auger-Aliassime bids adieu to Nike for Adidas

ByJordaan Sanford

Published Jan 18, 2021

Felix Auger-Aliassime is kicking off 2021 in some fresh Adidas gear. The world No. 21 will no longer be taking the court in the latest NikeCourt fits. He revealed the news early on Monday,

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Auger-Aliassime was decked out in Nike when he reached each of his six ATP finals and as he climbed the rankings over the past four years. Although the terms of Auger-Aliassime's latest clothing deal weren't disclosed, he did sign a multi-year contract Adidas.

The 20-year-old isn't the only player to leave the world's largest athletic brand: 2014 Wimbledon finalist Eugenie Bouchard and American Tommy Paul are also sporting new outfits in the new year as both have switched to New Balance.

Bouchard joined Nike back in 2011, but at the Aussie Open qualifiers in Dubai she stepped onto the court wearing New Balance. The former world No. 5 claimed her opener, but fell to China's Yue Yuan in the second round. Her contract with Nike ran out in 2020.

Paul also jumped on the New Balance train and debuted his new on-court attire earlier this month at the Delray Beach Open.

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New year, new gear, is definitely trending as numerous players continue to make moves. Alison Van Uytvanck is still with clothing sponsor Fila, but she's no longer swinging Snauwaert racquets. The world No. 102 pulled out her bright orange Head frame last week, and is excited to start 2021 with the Austrian racquet company.

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Players are patiently waiting to hit the Australian Open's main stage in their new gear. For now, Auger-Aliassime and everyone else is quarantined in Melbourne and Adelaide hotel rooms as part of the country's strict COVID-19 measures.