FLASHBACK: Fritz in March episode of My Tennis Life

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Move over, Ken. Or is it Harry?

Taylor Fritz has featured in his fair share of magazine spreads since rising up to become the U.S. No. 1 on the ATP Tour. His latest campaign might top them all however, with the 25-year-old shining as the July/August cover subject for Italy’s Style Magazine.

Dressed in Armani, Fritz sported a dark overcoat and a pair of trousers reminiscent of Wimbledon purple. Needless to say, the reveal of his look received plenty of feedback.

“Harry Styles?” asked one user.

“Better than Harry Styles” declared another.

“Hi Ken!” responded Fritz’s girlfriend Morgan Riddle.

One follower felt that mood. “Nobody: can we find a model like Ken. Mr. Fritz: Hold my beer.”

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Said long-time friend Reilly Opelka, “Captain Morgan.”

Influencer Blake Gray commented, “Damn.. coming for my job brahhhh.”

The overcoats and shades of purple were carried throughout Fritz's feature for the publication.

The Rancho Santa Fe, Calif. native is in Atlanta this week, looking to bounce back from a disappointing grass-court campaign that ended with a second-round loss at the All England Club.

Fritz is the top seed and meets Wu Yibing Thursday evening in a rematch of their Dallas Open semifinal. Wu took that February clash in three tight sets en route to becoming the first Chinese man to win an ATP title.