Call it Taco Tennis. In the latest social-media challenge, tennis players—a lot of them—are teaming up with, of all partners, the Old El Paso Mexican-food brand.
It seems to have started with Elina Svitolina and Gael Monfils showing off how they can handle a taco, or taco bowl, while performing some fancy ball-bouncing or tweener action, respectively. From there, the #MessFreeChallenge begins, with the pros involved making various tennis moves without spilling their grub.