Carlos Alcaraz models for Louis Vuitton's 2024 spring/summer collection

Carlos Alcaraz's stock as a style icon is only rising. After stripping down last year for Calvin Klein's latest underwear campaign, the world No.2 was recently photographed as a face of Louis Vuitton's 2024 men's spring and summer collection.

The wide-ranging shoot by Jorge Ortiz Perez⁠ sees the Spaniard sporting several pieces from the collection, including a long-sleeved silk pajama shirt and pants, a cotton overshirt, and a silk-wool mix cropped dandy jacket from the Damier line, as well as a striking red leather varsity jacket.

The Spaniard also accessorized with a Speedy P9 bandouliere 50 messenger bag, which has recently been revisited by Louis Vuitton's new men's creative director, the record producer and singer Pharrell Williams. The spring-summer 2024 collection represents Williams' inaugural collection in the role, one that was also modeled by NBA star LeBron James.

Alcaraz also signed on as a face of the menswear line for Louis Vuitton last summer, and debuted his first photoshoot for the French fashion house shortly after. Earlier this year, the brand designed him a custom trunk, and replica versions were made available by the maison for purchase at a retail price of $164,000. Damier, meanwhile, is one of the earliest hallmarks of the brand, dating back to 1888.

Alcaraz is back in action for the first time since a quarterfinal loss to Alexander Zverev at the Australian Open this week in Buenos Aires, where he is the top seed and defending champion. He opens his campaign at the ATP 250 event on Thursday against Argentine qualifier Camilo Ugo Carabelli.