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Coco Gauff invests in Unrivaled women’s basketball league

The world No. 3 joins athletes Giannis Antetokounmpo, Michael Phelps and celebrities Ashton Kutcher and Mila Kunis as backers of a new league set to debut January 17.

ByLiya Davidov

Published Jan 07, 2025

Coco Gauff has taken her love of basketball to the next level as an investor in women’s basketball’s newest league, Unrivaled.

“Basketball is one of my favorite sports, and the chance to support a league that’s redefining the game is exciting,” Gauff said in a statement released on Monday.

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She joins athletes, celebrities and investors alike: Olympian Michael Phelps, NBA player Giannis Antetokounmpo, Ashton Kutcher and Mila Kunis, to name a few, are backing the league amidst a women's sports moment in society.

Coco's reason for investing? A way of making things right with her dad.

“My dad always wanted me to follow in his footsteps and play basketball,” Gauff said on X. “Haha sorry dad but this is as close as it will get 🤣.”

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Comprised of five players each, six teams will play in the league: Laces, Lunar Owls, Mist, Phantom, Rose and Vinyl. Games will be played on a full court, 3-on-3, with 7-minute quarters.

First announced in 2023 by WNBA players Napheesa Collier and Breanna Stewart, Unrivaled to date has raised $35 million in funding.

The tip-off is on January 17, when the Mist takes on Lunar Owls and Rose battles Vinyl.