Coco Gauff, New Balance set to launch pair of collaborations

HIGHLIGHTS: Gauff defeats Hsieh in Cincinnati

Coco Gauff and New Balance are at it again with not one, but two new collaborations. One is footwear and the other is apparel, with both conveying loud and clear that, “Coco Gauff is here.”

New Balance, a sponsor of the 17-year-old since 2018, seems to truly understand Gauff’s style after working together over the years. They granted the American her first sneaker collaboration, which combines Gauff’s personal touches with the iconic New Balance 327 shoe. The sneaker is eclectic, colorful, and cool; in other words, all things Coco.

An asymmetrical design gives them a unique edge, one side bearing a pink “N” logo against a white backdrop, the other a bold red adorned by gold chains. Gauff is a big fan of incorporating statement jewelry into her daily looks, so the added bling translates seamlessly into her style. The shoes drop on August 26 for $100, and can be found on New Balance’s website.

But the designing doesn’t stop there. Gauff and New Balance are making even more magic together with the New Balance Coco Gauff Collection—exclusively with Foot Locker Women. The pieces are inspired by 90’s fashion and the streetstyle of New York City, areas Gauff draws her own fashion inspiration from. Along with the 327 sneaker, the collection features a windbreaker, biker shorts, t-shirts, and more. Gauff incorporated her affinity for graffiti and street art into the overall treatment, as well as edgy cutouts and oversized fits.

“I wanted to push it with the graphics and fit of the collection, so I am pumped to finally see it in store and let fans get their hands on it,” Gauff said of the collaboration.

Prices for the apparel range from $35 to $100 and the full New Balance Coco Gauff Collection will be available August 26 at New Balance and Foot Locker Women.

It seems fitting that Gauff is feeling connected to the energy of New York. The world No. 23 will take the stage at the US Open next week, hoping for another successful Grand Slam following successive second-week runs at Roland Garros and Wimbledon.