Tecnifibre is officially making the hottest equipment in tennis: the French brand continued its surprising stranglehold atop the tennis rankings after Wimbledon when Daniil Medvedev rejoined Iga Swiatek to complete their sweep of ATP and WTA world No. 1.
Medvedev will be back in action this summer sporting a new Tecnifibre racquet, the T-Fight 305 Isoflex, revealed in a built-to-be-viral commercial posted to its official social media.
"What I really like about the racket is that it's perfectly balanced," he told Forbes in a story published on Monday. "I like to turn defense into offense and I feel that with this racket I can perfectly do that."
The ad begins with brief chat between Medvedev and his very own reflection, from which he vows to take his game to the next level as he arrives on court with his new stick.