Daniil Medvedev teases new Lacoste projects for 2024

Daniil Medvedev: the US Open champion, the devoted dad, the fashion designer? In 2024, we might see just it.

Before jetting off to the Maldives for a much-deserved family vacation, Medvedev teased that he and his apparel sponsor, Lacoste, could be cooking up something special for next year.

"Great day with Lacoste discussing plans for 2024 and beyond," Medvedev wrote on X, the platform formerly called Twitter, last week. "Love being part of this family."

And after shouting out what's to come with Lacoste, Medvedev the mogul also shared links to his existing merch and gear, including caps adorned with the logo.

2023 proved to be a transformative moment for Medvedev in regards to his relationship with the brand, which he's worn since 2019: He debuted a new signature, "Daniil M." logo that's inspired by his love for gaming to start the season, and later, was the marketing face of Lacoste's new shoe that launched in the spring. (He was the lead athlete for Lacoste's first foray into tennis footwear in 2021, and the company said it took his feedback into account when designing the update.)

He also called the collaboration with the brand that led to the launch of his logo "a real team effort."

"This new logo on this dedicated collection is a real pride for me," Medvedev told *Forbes *in January.