Dimitrov helps serve up Haagen Dazs in London

Jul 06, 2017
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Dimitrov helps serve up Haagen Dazs in London

There's more than just strawberries and cream moments at Wimbledo

Published Jul 06, 2017

Looking for another scoop on Wimbledon? Tradition starts with grass courts, white attire, strawberries and cream. Make that strawberries and ice cream. Always a popular treat, the frozen delight is becoming a more flavorful option at the All England Club.

There’s the Haagen Daaz branding as the “Official Ice Cream” of Wimbledon putting out it’s special tennis flavor.

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Bulgarian star Grigor Dimitrov was more than happy to serve up ice cream, rather than tennis balls, to help promote the brand.

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Ice cream could be the secret to his success as he's advanced to the third round with ease, taking out Marcos Baghdatis 6-3, 6-2, 6-1 on Thursday.

Ice cream is being sandwiched inside Wimbledon waffles with strawberries.

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There are plenty of other exotic tastes that range from mango to mint, so why not combine the two?

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Tennis patrons will continue to delight in the main event this fortnight, but the ice cream invasion is another tasteful option.

Follow Jeremy on Twitter: @JeremyEckstein1

Dimitrov helps serve up Haagen Dazs in London

Dimitrov helps serve up Haagen Dazs in London

—GRAND SLAM WEEK: WatchWimbledon Primetime on Tennis Channel, and catch up on the other 2017 Grand Slams on Tennis Channel Plus

—Watch encores from the 2017 French Open and Australian Open on Tennis Channel Plus, including matches like the AO Final showdown between Serena & Venus Williams**