In an ad benefitting the Moët Ice Imperial, fans benefit from seeing Roger Federer serving in business casual attire. The Swiss is sprucing up his serve ahead of his bid for an eighth Wimbledon crown.

He's already in London hitting the practice courts:

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The 35-year-old seems to be having little trouble settling in to familiar territory:

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The draws for Wimbledon come out on Friday, with Federer set to be seeded third.