Fedmoji: Federer discusses his new, fun clothing line

Roger Federer remains No. 1 in on- and off-court fashion, but lately he has somehow managed to top himself. The wold No. 3 just released his co-designed clothing and shoe line with NikeCourt, and he's also sporting new RF emoji shirts in London.

Nike’s unique Federer emoji clothing line first appeared back in March, with eight “Fedmoji’s” illustrating the 17-time Grand Slam champion's career and life.

Federer has been peppering Twitter with tweets made up entirely of emojis for a while—so what came first, the emoji love on Twitter, or the emoji line idea?

“The love for the emojis was there first,” Federer told Baseline in April. “Clearly in the very beginning you used to just use the dots and the [parentheses], you’d draw the emoji. I never loved them liked that. Then when the proper emojis came out I thought, okay this is more fun. I don’t like it when people use it excessively, or then you go crazy... That’s how I started.”

Some of Federer’s emoji tweets are certainly excessive, but they're done in a clever way and only on special occasions.

Still, to make a line of T-shirts isn't as simple as finding just the right emoji on your phone for a text.

“I was on social media once, and saw this T-shirt with emojis on it, and I sent a text to Nike, 'Can we not do something fun like that? Something different. Something young and fun,'” Federer said. “I said it’s probably going to be hard. All of a sudden they said look we have this idea… Let’s create six emojis.”

Now, there are eight, including one of himself with a headband, his four children, a hand holding a ball, a hand holding a racquet, a tweener (arguably the best one), an expressive tennis ball, Federer in the window of a double decker bus and Federer riding a taxi.

“[Nike] is going to use those through the year,” Federer said. “They’re going to have new shirts coming for the French, Wimbledon and the US Open, so it’s going to be cool.”

Sadly, the French Open unveil didn’t come to fruition as Federer missed the tournament with a back injury. The shirts for the Slam were similar to the first selection, but on dark blue (one was the Eiffel Tower made up of the tennis ball Fedmojis).

At Wimbledon, Federer showed up to press in a Wimbledon Fedmoji shirt, sporting the letters SW19 sandwiching the double decker bus Fedmoji.

It'll be fun to see what Nike and Federer have come up with for the year's final Grand Slam in New York.