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Félix Auger-Aliassime joins Emma Raducanu as Dior ambassador

Canada's top-ranked ATP player embodies "the spirit and timeless signature of the Dior men's creations by Kim Jones," according to the fashion house.

ByBaseline Staff

Published Apr 24, 2023

INTERVIEW: F. Auger-Aliassime; Miami 2R Win
WATCH: Auger-Aliassime discusses his opening round win at the 2023 Miami Open.

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Oh là là! Already styled by Adidas on court, Felix Auger-Aliassime's off-court style is getting an upgrade. The Canadian is joining Emma Raducanu as a face of the French fashion house, Dior.

Raducanu signed with Dior after her historic victory at the 2021 US Open, and is the face for Maria Grazia Chiuri's women's collections as well as for skin care and make-up products. She wore Dior to the premiere of the James Bond film "No Time to Die" in 2021, and to receive her MBE from King Charles III, last year. But she'll now have company as a Dior ambassador on tour in the form of Auger-Aliassime, the ATP's world No. 9.

In a Tweet last week, the fashion house wrote that the 22-year-old and 'Break Point' star "embod[ies] the spirit and timeless signature of the Dior men's creations by Kim Jones."

Dior isn't the only brand to join the Canadian's growing endorsement portfolio this year. In January, he was named an ambassador for the French car brand Renault along with wheelchair world No. 1 Diede de Groot and French teenager Luca van Assche. In addition to promoting the brand, the players will support its community activations to bring tennis to socially- and economically-vulnerable neighborhoods.

“I’m proud to be associated with Renault, as we share the same ambition and values," Auger-Aliassime said in a statement at the time. "The Give Me 5 initiative focuses on promoting tennis in priority neighborhoods, so it’s a cause particularly close to my heart. We are going to work on expanding it together."