First look: On to launch tennis apparel line in collaboration with Iga Swiatek and Ben Shelton

Calling all Iga Swiatek and Ben Shelton fans: You’ll soon be able to take the court in your own tennis matches wearing the same On kits as your favorite players.

The Swiss sportswear giant recently announced it is gearing up to release its first tennis-specific collection in April—another major milestone in the brand’s growing presence at the highest level of the game.

“Drawing on the brand's close collaboration with tennis stars like Iga Swiatek and Ben Shelton, the collection combines cutting-edge materials with thoughtful design, ensuring athletes experience unparalleled comfort and freedom of movement,” On’s statement reads.

On made waves in the tennis world almost exactly a year ago, when it announced world No. 1 Swiatek and rising American star Shelton had signed head-to-toe deals with the brand—joining a team that boasts 20-time Grand Slam champion Roger Federer as an investor.

But while fans of both players haven’t been able to buy the outfits worn by Swiatek, Shelton or fellow ambassador Joao Fonseca, the players themselves have regularly talked about giving the brand their feedback during various points in the partnership.

The result will be a comprehensive racquet-sports focused collection that goes from on-court to off-court with ease, comprising 17 pieces across apparel and footwear. From Shelton’s pink-accented tank top to Swiatek’s signature two-piece match outfits, this collection will emphasize “sleek, modern designs that make a statement” and are designed to be snug yet flexible for ease of movement around the court.

“The design and advanced technology not only enhance my comfort during matches but also empowers me to perform at my best while feeling confident,” Swiatek said in a statement.

On’s new line of tennis apparel will first make its debut in Europe on April 1, 2024 and will later be made available online at On.com and in stores in North America on April 5.

In the meantime, tennis fans can snap up another On offering to pair with the upcoming apparel: In partnership with Federer, On has just dropped THE ROGER Clubhouse Pro—its first on-court model designed for today’s “casual but competitive tennis player.” Think of it as the perfect middle ground between its pinnacle performance shoe THE ROGER Pro—worn by players like Shelton in professional competition—and the heritage off-court style from other “Roger” models.

It’s also compatible with all racquet sports—or, as Federer himself put it: “Tennis, padel, or even, dare I say it, pickleball.” (Video below)

THE ROGER Clubhouse Pro is now available at On.com and in stores and sports retailers worldwide.