Game, Set, Bet, presented by BetMGM: An early look at the US Open women's moneylines

The US Open is still months away, and Wimbledon hasn't even begun. But in the betting world, sometimes it’s best to think far in advance, as a lot of things can happen that can impact the odds.

With that in mind, let’s take a quick look at some of the players to keep an eye on for the 2024 US Open, and how the next couple of weeks can change things. Iga Swiatek and Aryna Sabalenka are the two betting favorites, but let’s take a wider approach to look for value—or at least value that could present itself after Wimbledon.

(All odds provided by BetMGM)

Coco Gauff (+500): Gauff isn’t a great play at her current price, but keep an eye on her after Wimbledon. The American’s game isn’t a great fit for slick grass, so it isn’t crazy to think that she’ll get bounced early in London. If that’s the case, Gauff’s price to win the US Open could become more enticing. At that point, it might be worth pouncing on her. Gauff clearly has problems beating Swiatek, but you can’t rule out a player’s chances because of one specific matchup. She’s still very much capable of winning this tournament, where the crowd gives her all the energy in the world. After all, she is the defending champion.

Danielle Collins (14-1): Collins lost a little steam towards the end of the clay-court season, falling in the second round at Roland Garros. But the American is still in the midst of a career year, and she won the biggest title of her life at the Miami Open. She’s definitely a player that can do some damage as the game transitions back to hard courts. Collins is fifth in the world in raw hard-court Elo rating, and she can outpower almost anyone on the surface. She’s not a bad play at her current odds. You just have to hope she doesn’t draw Swiatek or Sabalenka, as both are bad matchups for her.

Madison Keys (25-1): The American knows her game is a great fit for the hard courts in New York, and last year she went all the way to the semifinals—before suffering a heartbreaking, 0-6, 7-6(1), 7-6(5) loss to Sabalenka. Keys earned wins over Liudmila Samsonova, Jessica Pegula and Marketa Vondrousova on her way to getting there, and her ability to serve, return and hit for power from the baseline makes her a real threat again in Flushing Meadows. Overall, it’s just hard to definitively say that there are more than five players that are clearly better than Keys at this event—she’s definitely worth a flier at 25-1. This number is one that is likely only going down, as Keys also has the potential to make a run at Wimbledon.

Marta Kostyuk (66-1): Kostyuk is the last player listed on the odds board at BetMGM, but she's a potential value play. The clay-court season wasn’t very kind to Kostyuk, but she’s still having a career year in 2024. Kostyuk has made it to the final of two events, and she also made deep runs at the Australian Open and Indian Wells. On top of that, Kostyuk has the 11th-highest raw hard-court Elo rating in the world, yet 34 players are above her in the odds. That seems like a bit of a mistake, so perhaps backing Kostyuk and hoping for a deep run for potential hedging opportunities is a good move.