Geared Up: Cameron Norrie outlasts the competition using Babolat and K-Swiss

FLASHBACK: Cameron Norrie was upset by eventual quarterfinalist Chris Eubanks in the second round at Wimbledon.

Racquet: Babolat Pure Strike (16x19) ($179) (Purchase now at Tennis-Point.com)

The Pure Strike is Babolat’s more control-oriented family of racquets. It’s constructed with a hybrid beam that combines the stability and precision of a square shape with the punch of an elliptical design. It’s combination of power, spin and precision make it a versatile, all-court option. For the third generation of the frame, a new vibration filtration technology (C2 Pure Feel) has been added to the layup to improve the overall responsiveness of the frame at contact.

It also boasts visual elements—urban and contemporary graphics, striking red font and bumper—that give this version some added aggression to balance the otherwise clean aesthetic.

Apparel: K-Swiss Luxe Tech Crew ($52) (Purchase now at Tennis-Point.com)

K-Swiss Tide Dye Short ($41) (Purchase now at Tennis-Point.com)

This lightweight crew is made with breathable, moisture-wicking fabric that also provides UV protection. The familiar K-Swiss shield stands out from a subtle, distressed pattern that wraps across the chest. The short from the brand’s Evergreen Tide collection has a stretchy waistband for a comfortable fit. Vented sides promote freedom of movement, while the tie-dye design with white side accents makes sure opponents will take notice.

Shoes: K-Swiss Ultrashot 3 ($130) (Purchase now at Tennis-Point.com)

The Ultrashot is what K-Swiss high-performance players look to for ultimate stability, durability and comfort. Surge 7.0 midsole cushioning provides top-notch shock absorption and energy return into each stride. The mid-foot chassis bolsters the shoe during movement, giving full support when performing aggressive cuts. An all-court Dragguard 7.0 outsole offers the right amount of grip and give and comes with a six-month durability guarantee. For surface specialists, the Ultrashot also comes in clay and grass outsole models.