Gucci pushes into gaming realm with Tennis Clash collab

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Gucci pushes into gaming realm with Tennis Clash collab

ByJordaan Sanford

Published May 29, 2020

In 2019, Gucci made their gaming debut with its Gucci Arcade which featured 8-bit arcade games on the Gucci App. The innovative Italian fashion brand is continuing to push their way into the gaming realm with their newest collaboration with Tennis Clash.

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Tennis Clash is a 3D free multi-player app, and gamers will soon be able to don the most exclusive Gucci apparel. Players will also be able to purchase real-life clothing items and accessories to match their virtual characters through the Gucci website.

Sports Lux has been a major hit in the fashion world for quite some time and it appears to be in it for the long haul. The Gucci x Tennis Clash's attire in the game looks to capitalize on the trend. The game features two players, Diana and Jonah — which can be custom designed.

Players will also have the opportunity to compete in a new virtual tournament called, unsurprisingly, the "Gucci Open." Virtual competitors will attempt to score the most points in a series of matches. To really hype up both tennis fans and fashionistas, strings, racquets and even the court will be coated in Gucci branding.

The game will be released worldwide on June 18.