How Gary Vaynerchuk has challenged societal norms in the pursuit of success and happiness 

Gary Vaynerchuk's success as an entrepreneur should've been easily foretold.

An immigrant to the U.S. from the Soviet Union (now modern-day Belarus), the co-founder of the restaurant reservation software company Resy and the drink company Empathy Wines gravitated towards the hustle from an early age.

"It would snow in New Jersey when I was 8, and every kid would go out with a sled and was fired up to make a snowman, and I grabbed a shovel from my garage, rang doorbells, and was looking to shovel your driveway for $3 bucks," Vaynerchuk tells Nick Kyrgios on Wednesday's fourth episode of "Good Trouble with Nick Kyrgios," which airs on Wednesday at 7 p.m. EST, where he details how he's challenged societal norms, rejected conformity, and forged his own path in his pursuit of success and happiness.

Vaynerchuk's conventional business success—in his career, he's been named to Crain's New York Business 40 Under 40, and as one of Forbes' top social influencers, for example—has come about comparatively unconventially: He says he was fortunate to have the values of self-love and acceptance instilled in him from an early age by a mother who he described as "sunshine," no matter his immigrant family's economic difficulties, and says that can be an early spark towards setting people up

"An important thing I think about is 'Who are the people who are luckiest in their circumstance with their upbringing?'," Vaynerchuk said. "And I've come to a place a 48 now, where I think a child who grows up in a family that is happy, and doesn't have a lot, she or he is set up for massive success, because from the get, they're taught that there's not a correlation between money and happiness.

"I've never strived for happiness. It's just always been there. I've never had the perspective of, 'One day I'll be happy.' It's always been, 'I'll always be happy.'"

In the 23-minute episode, Kyrgios and Vaynerchuk bond over their unapologetic approach to their respective careers, and how their shared curiosity of the world around them has helped them excel in both tennis and entrepreneurship. Both have challenged convention in their industries, with Vaynerchuk noting how his propensity to dress casually and use profanity in his public speaking engagements counted against him at the start of his career more than a decade ago.

But standing firm in what he believed in is where the virtue of creating good trouble applied.

"When I see what you do, I don't see it as ridiculous, or flashy, I see it as courage," Vaynerchuk said. "What you do on the court, I do on the stage. ... I'm incapable of being anybody but myself."

"What's crazy is 99% of things, for me, are easy for me to compromise on. I don't have conviction about them. I don't care about them. But if I care, I don't know how not to."

But Vaynerchuk's business world isn't the only thing that's evolved. He signs off by reimagining the definition of work-life balance, and challenging both Kyrgios and his audience to think about how their own wants, needs and joys over society's traditional definition of those things. Auditing their relationships, taking in more of what serves them, and releasing things that don't, is the perfect recipe for individuals to find their own fulfillment, Vaynerchuk says.

"There is work-life balance, but it's individually for them, today. In a year, it changes again. In six months, it changes again. Life moves," he said. "I'm not trying to achieve work-life balance based on the world's current definition of it. I want to make the people I love as happy as possible to the best of my ability, but I also know that if I don't make myself happy, it's game over."

Good Trouble with Nick Kyrgios airs on select Wednesdays at 7 p.m. ET on T2 (available on Amazon Freevee, Fubo, Hulu, Roku and Samsung TV Plus).