Iga Swiatek announces cosmetic sponsorship with Lancôme

For Iga Swiatek, nothing says confidence and glamor like a striking red lip. The world No. 1 is the newest brand ambassador for Lancôme cosmetics in a historic first for both a Polish woman and a female athlete.

Swiatek announced the landmark partnership in social media posts on Monday ahead of the start of her two-time title defense at the Porsche Tennis Grand Prix in Stuttgart. As part of the announcement, where she revealed that she first was gifted Idôle perfume by Lancôme as a gift in her teens, the 22-year-old participated in a bold photoshoot wearing Lancôme products, clad in a black jumpsuit with sheer cutouts in front of a white background.

"I liked it a lot and since then I have had some good feelings about the brand," she wrote on Instagram. "I haven’t even thought that I will be announcing my cooperation with a beauty brand like this a couple of years later ... and that I will become the first Polish ambassador of the brand and first athlete among ambassadors like Zendaya or Julia Roberts. This is huge for me."

Swiatek also wrote that she was excited to be able to "celebrate [her] feminity" as a result of the collaboration.

"... Because as a tennis player, wearing mainly sports clothes, I don’t have a lot of opportunities to do so," she added.

Swiatek will also collaborate with the brand on an initiative in Poland that will support women in the job market, and an official social media post by the company hailed Swiatek by saying: "She perfectly mirrors Lancôme’s expertise in the beauty world, and she is the voice of the young generation and an inspiration for all."

After being named the world's highest-earning female athlete for 2023 by *Forbes* in December, the Pole's sponsorship portfolio continues to grow. Swiatek made an estimated $23.9 million last year, and currently has other brand deals with companies like Visa, Porsche, On apparel, Rolex, LEGO, and Poland's biggest insurance company PZU.