Nothing says quality like a Cadillac. Well, according to Karen Khachanov anyway.

The 25-year-old announced on Instagram that has come aboard to serve as the car company's latest brand ambassador. Khachanov calls the brand one of "exquisite quality" while thanking the company for joining him on his tennis journey.

According to the Russian, his choice of car is the latest Cadillac Escalade.

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Khachanov is no stranger to partnering with luxury brands, having representing Giorgio Armani showing off the brand's suits on Instagram.

The 25-year-old headed into the off-season after helping Team Russia win its first Davis Cup title since 2006.