Gear

Matteo Berrettini becomes newest face of Hugo Boss

The Italian will drop his first capsule with the fashion house later this month.

Published Jan 04, 2022

Matteo Berrettini is starting 2022 with a new partnership. No, he isn't newly single, but he did part ways with Lotto.

The 2021 Wimbledon finalist announced a new long-term partnership and capsule collection with Hugo Boss. The fashion house is co-creating pieces with Berrettini, appropriately named the BOSS x MATTEO BERRETTINI collection, set to launch on January 17.

According to the official BOSS announcement, the line will feature "bold active designs as well as off-court essentials," including a polo, shorts, hoodies, and casual pants. A percentage of the sales will go towards Berrettini's soon-to-be launched charity which focuses on helping underprivileged children in Italy.

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We are proud to announce a long-term BOSS partnership and the launch of a standalone capsule collection, co-created by Italian professional tennis player, Matteo Berrettini. He will also appear in BOSS global campaigns starting Spring/Summer 2022. More: https://t.co/gDkLFw2AEe pic.twitter.com/ZRluC0sBk2
— HUGO BOSS Corporate (@HUGOBOSS) January 3, 2022

Alongside the collection, the Italian also struck a multi-year deal with BOSS, becoming a global brand ambassador for the company. This week at the ATP Cup, Berrettini has already taken the court wearing the brand and his fans are loving the new attire. The world No. 7 won't just be donning BOSS on the court, but he will also appear in both spring and summer campaigns.

He's not the only one switching apparel this season. Monfils dropped both Wilson and ASICS for French company Artengo, while Ugo Humbert, Cristian Garin and Márton Fucsovics all made moves in 2022.

Berrettini grabbed his first win of the year against Humbert on Monday, and will next face 2021 US Open champion Daniil Medvedev at the ATP Cup.

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