Luxury watches and tennis have gone hand-in-hand for a long time. The most famous watchmaker and player partnership that comes to mind is Rolex and Roger Federer—with Rolex a prominent part of this week's US Open.
There is another, slightly lesser-known collaboration between watchmaker and player to take note of: Rafael Nadal and Richard Mille. While most players put their sponsored watches on after match point, Nadal began wearing Richard Mille on court at the 2010 US Open.