Elise Mertens announced a partnership with Beabond to launch the Mountain Gorilla Tag in support of Virunga National Park and their efforts around the critically endangered gorilla population.
Mertens was inspired by the work of Virunga National Park, a UNESCO World Heritage Site located in the east of the Democratic Republic of Congo, and its Rangers.
“It’s a dream of mine to visit Africa—to visit the park, see the animals and meet the Rangers and team who work so hard every day.” Mertens said in an official press release. “I’m honored to wear an official Rangers badge on my tennis bag which has inspired me to do more. This necklace and campaign is just a small way to show support and bring attention to the important work they do.”