Mirra Andreeva announces Rolex sponsorship

Mirra Andreeva knows what time it is.

The 17-year-old announced on social media Tuesday that she had picked up a Rolex sponsorship following a second-week run at the 2025 Australian Open.

“Can’t wait for this journey together!✨😁” captioned the world No. 15, who added the hashtag #rolexfamily.

The news was celebrated by former world No. 1 and fellow Rolex endorsee Garbiñe Muguruza, welcoming Andreeva to a star-studded roster that includes the likes of Roger Federer, Coco Gauff, and Iga Swiatek.

Andreeva is the world’s top-ranked teenager after a wildly successful first full season on tour saw her reach a first Grand Slam semifinal at Roland Garros, win an Olympic silver medal in women’s doubles (with Diana Shnaider) and score four Top 10 victories.

Coached by former Wimbledon champion Conchita Martinez, she also captured her first WTA title on clay at the Iași Open.

She began the 2025 season with a run to the Brisbane International semifinals and the fourth round of the Australian Open, losing both times to world No. 1 Aryna Sabalenka. In doubles, she won the Brisbane title with Shnaider and reached the semis Down Under. In singles and doubles, many have set their own watches to the idea that she will soon make a Top 10 debut.

“It's pretty interesting for me to see how can I deal with that pressure, when everyone is saying that, ‘Okay, she's gonna be Top 10, she's gonna be the first one who will enter the Top 10 from younger players,’” she said in Melbourne. “I don't know, I feel like, ‘Okay, well, I'm just gonna try to do so!’”

In the meantime, watch out.