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Mixing sport and fashion: Wimbledon champion Marketa Vondrousova signs with J.Lindenberg 

All eyes will be on the No. 9 seed at the US Open, and this time, she’ll be in threads from a rising Swedish brand label.

ByLiya Davidov

Published Aug 28, 2023

WATCH: Marketa Vondrousova sees "first emotion" from husband as Wimbledon triumph brings him to tears.

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Wimbledon champion Marketa Vondrousova is enjoying an unforgettable summer, both on the court and off, and will arrive to the US Open as a Top 10 seed—sporting new threads courtesy of Swedish brand J.Lindeberg.

“I’m not the underdog anymore,” she noted in a pre-tournament interview with The Guardian. “I have to get used to that.”

The Vondrousova and J.Lindenberg collaboration hits the mark as the sportswear brand is “all about shaking up the status quo,” according to Vogue.

As Vondrousova became the first unseeded woman to win Wimbledon, it’s fair to say she already reshaped the tennis quo, as well.

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“I know that going into the tournament as a Top 10 player and Grand Slam winner will be a challenge,” Vondrousova said. “Staying mentally strong and focusing on matches point-by-point will be key. Having a partner like J.Lindeberg that aligns with my values as a person and as an athlete gives me extra confidence. I can’t wait to compete.”

Vondrousova faces Han Na-lae from South Korea in the first round of the US Open. Decked out in an up-and-coming label, the Czech star will begin her first steps towards becoming an international icon.