Why Morgan Riddle doesn’t shy away from “WAG” label: 'It’s just an acronym'

Step aside, Carlos Alcaraz and Barbora Krejcikova? The biggest winner of the Wimbledon fortnight may just be Morgan Riddle, the social media influencer girlfriend of American quarterfinalist Taylor Fritz.

The New York Times has already dubbed her the “most famous woman in men’s tennis” and now, British Vogue has highlighted Riddle as “the Chanel-clad tennis WAG elevating Wimbledon’s fashion game” in a new style feature.

Read More: Quote of the Day: Taylor Fritz’s win over Zverev was “for the girls,” says Morgan Riddle

“Wrapping up Wimbledon with British Vogue,” Riddle shared to Instagram in a sign-off post.

“So so grateful for all the girlies following on this journey and I truly had the most amazing two weeks,” she added. “Incredibly proud of you (Taylor Fritz)!!! Until next year.”

At The Championships, Riddle has already stolen headlines after a few of her post-match Instagram Stories went viral following Fritz’s fourth-round win over Alexander Zverev. Riddle had encouraged a few Centre Court fans to “cheer loud”—which Zverev later took issue with in a discussion with Fritz—and then declared her boyfriend’s win to be “for the girls”—which fans online took to be a veiled jab at Zverev’s checkered history with his exes.

Riddle herself later clarified that the whole thing was “blown out of proportion” and there was “no bad blood” between any of the parties involved, and deleted the posts.

Fritz went on to lose to Lorenzo Musetti in a highly entertaining five-set quarterfinal, ending his Wimbledon campaign. But while the American was busy equalling his career’s best result at the All England Club, Riddle has been busy too.

British Vogue documents Riddle’s days at Wimbledon as she vlogs for her own social accounts like YouTube and TikTok—where she posts regular updates from tennis stadiums, Formula 1 circuits, global sports and culture events like Royal Ascot, and more—in between filming behind-the-scenes content for Wimbledon’s official channels.

Read More: Lorenzo Musetti edges Taylor Fritz for first major semifinal in second best day of his life

Riddle also discusses life and routine on the road, her takes on tennis style and being a full-time content creator—and why she’s not shying away from the once-disparaging “WAG” label.

“I’ve always been very embracing of the word,” she tells Vogue’s Kerry McDermott. “It’s just an acronym.”