Pop Culture

Nick Kyrgios expands Alive probiotic soft drink into Coles supermarkets

By David Kane Apr 20, 2023
Pop Culture

'Challengers' wins Best Original Score at 2025 Golden Globe Awards

By Baseline Staff Jan 06, 2025
Pop Culture

Billie Jean King thrilled by 'honor' of serving as grand marshal for 136th annual Rose Parade

By Baseline Staff Jan 02, 2025
Pop Culture

Novak Djokovic, now 20-0 against Gael Monfils, has seen your Pikachu theories

By Baseline Staff Jan 02, 2025
Pop Culture

Netflix to produce Rafael Nadal docuseries spotlighting final season, career development

By Baseline Staff Dec 18, 2024
Pop Culture

Fabio Fognini busts a move as guest on Italy's 'Dancing with the Stars'

By Baseline Staff Dec 15, 2024
Pop Culture

Call him Skol Korda! Sebi meets Coach KOC, Harrison Smith at first Minnesota Vikings game

By Matt Fitzgerald Dec 09, 2024
Pop Culture

Dev Patel to star in 'The Journeyman,' a crime thriller about tennis match fixing

By Baseline Staff Nov 02, 2024
Pop Culture

Coco Gauff gets "absolutely insane" mention on Tyler, The Creator's newest single

By Baseline Staff Oct 28, 2024
Pop Culture

Retired soccer star Diego Forlan, 45, set for ATP debut at Uruguay Challenger

By Baseline Staff Oct 22, 2024
Pop Culture

Nick Kyrgios expands Alive probiotic soft drink into Coles supermarkets

The Aussie launched the brand back in January, and got a seal of approval from influencer Logan Paul during his guest appearance on the Impaulsive podcast.

ByDavid Kane

Published Apr 20, 2023

WATCH: Tennis Channel Live discusses Kyrgios' impact on a breakthrough 2022 season.

Advertising

Nick Kyrgios’ probiotic soft drink is Alive—and expanding into a major Australian supermarket.

The 2022 Wimbledon finalist announced that the brand he officially launched in January will hit Coles shelves at Victoria and New South Wales locations on Monday, with a wider expansion promised in May.

“You spoke, we listened,” the brand’s Instagram account teased last week.

Kyrgios teamed up with Gen U Brands in an effort to promote a healthier alternative to the sugary beverages that currently pervade the market.

“Obviously, as an athlete, I am always conscious about what goes into my body,” Kyrgios said on launch, “and I now have a platform to influence the younger generations in a positive way regarding education around sugar.”

Though the Aussie has been off the court for all of 2023 due to a knee injury, Alive has been surging into the public consciousness thanks to high marks from influencers like Logan Paul, who tested the drink during Kyrgios’ appearance on the Impaulsive podcast.

Advertising

Currently available in flavors like Blood Orange & Passionfruit, Ginger, Lemonade, Lemon Lime & Bitters, Orange, Passionfruit, Pink Grapefruit, and Raspberry, can Alive make it stateside in time for the 2023 US Open?