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Nick Kyrgios expands Alive probiotic soft drink into Coles supermarkets

The Aussie launched the brand back in January, and got a seal of approval from influencer Logan Paul during his guest appearance on the Impaulsive podcast.

ByDavid Kane

Published Apr 20, 2023

Chanda Rubin & Prakash Amritraj Speak on Kyrgios's Impact | Tennis Channel Live 2022
WATCH: Tennis Channel Live discusses Kyrgios' impact on a breakthrough 2022 season.

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Nick Kyrgios’ probiotic soft drink is Alive—and expanding into a major Australian supermarket.

The 2022 Wimbledon finalist announced that the brand he officially launched in January will hit Coles shelves at Victoria and New South Wales locations on Monday, with a wider expansion promised in May.

“You spoke, we listened,” the brand’s Instagram account teased last week.

Kyrgios teamed up with Gen U Brands in an effort to promote a healthier alternative to the sugary beverages that currently pervade the market.

“Obviously, as an athlete, I am always conscious about what goes into my body,” Kyrgios said on launch, “and I now have a platform to influence the younger generations in a positive way regarding education around sugar.”

Though the Aussie has been off the court for all of 2023 due to a knee injury, Alive has been surging into the public consciousness thanks to high marks from influencers like Logan Paul, who tested the drink during Kyrgios’ appearance on the Impaulsive podcast.

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Currently available in flavors like Blood Orange & Passionfruit, Ginger, Lemonade, Lemon Lime & Bitters, Orange, Passionfruit, Pink Grapefruit, and Raspberry, can Alive make it stateside in time for the 2023 US Open?