Novak Djokovic takes the court in Times Square to rally for hydration: "Drink more water, people!"

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Against the iconic backdrop of New York City's Times Square, 23-time Grand Slam winner Novak Djokovic showed off his skills on the tennis court as he took part in an extraordinary match that "showcased the harmony between sports and sustainable living" with sponsor Waterdrop.

Throughout the day, Djokovic and Waterdrop transformed Times Square into a center of sustainable hydration excellence. The activation captivated passersby and tennis enthusiasts, where consumers had the unique opportunity to engage with the tennis pros and embrace the spirit of sustainable competition.

“Staying in the city, the city gives you a lot of energy to some point. I'm really enjoying myself. Waterdrop organized a great event yesterday at the Times Square,” Djokovic told press during US Open’s Media Day.

“It was the first time I played tennis at the Times Square! It was fun with kids from one of the local tennis clubs.”

"Drink more water, people!" Djokovic shared in a post on X, the platform formerly known as Twitter. "Thank you [Waterdrop] for using me as your ambassador to share such a powerful message."

In addition to Djokovic's visit, another highlight of the event was the Waterdrop "hydration station". Attendees were treated to a refreshing array of the brand's Microdrink beverages and were encouraged to pick up a racquet and join in a game, fostering camaraderie and promoting an active lifestyle.

As part of their commitment to sustainability, consumers were also encouraged to trade in their plastic bottles for a complimentary Waterdrop Microdrink, a simple yet powerful way to support eco-friendly practices and reduce plastic waste.

Earlier in the day, tennis pros and Waterdrop ambassadors Taylor Fritz and Danielle Collins joined the activation. Their presence underscored the shared dedication to sustainable hydration, further cementing Waterdrop's commitment to fostering a holistic approach to wellness.

Parallel to this Times Square takeover, Waterdrop has earned its prestigious titles as the Official Hydration Partner and Gold Partner of the 2023 ATP Tour. These strategic collaborations solidify Waterdrop's status as a revolutionary force in sustainable hydration, both within the world of tennis and beyond.

The partnerships bring to life innovative on-court hydration solutions and include an active involvement with the ATP's medical team, creating specialized products catering to players and staff, underscoring Waterdrop's holistic approach to well-being.