Roger Federer joins forces with Switzerland Tourism

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Roger Federer joins forces with Switzerland Tourism

ByAshley Ndebele

Published Mar 29, 2021

If you’re planning a European vacation, Roger Federer is inviting you to visit his homeland.

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The Swiss tennis star has become an official brand ambassador for Switzerland Tourism to help highlight the country’s unblemished nature.

“I have always felt, whenever I step on the court, I am representing Switzerland. Whenever it says my name, there is a Swiss flag next to it,” Federer says in a YouTube video. “I have been very proud to do that for the first 22 years I have been on tour, and it will always be like that. To join forces with ST now is a logical step for me,” says Federer in the YouTube video.

On MySwitzerland.com, guests will be able Switzerland’s gems with the help of the 20-time Grand SLam champion and their favorite tourist guide. Travel tips include Federer’s best of Swiss nature, mountain trips, hiking trails, hidden gems and city experiences.

“I have been all over the world,” says Federer. “My favorite place has always remained Switzerland. It’s the country I miss the most, when I’m traveling.”

A noted philanthropist, Federer will be donating his whole compensation to a great cause.

“For me also important was that all the money you do pay me, I give it on for a good cause, for charity. We gonna be building playgrounds here in Switzerland. For me that was an important aspect as well.”