Thorne taps Ben Shelton to launch new on-the-go performance line

Ben Shelton is making big moves, on and off the court. A long-time fan of health and wellness company Thorne, the world No. 15 has just become the face of its latest campaign amid the launch of their new on-the-go Sports Performance product line.

Founded in 1984, Thorne specializes in delivering science-backed solutions for personal performance. Their products are regularly trusted by ‘everyday’ athletes and top athletes alike—from Australian Open winner Madison Keys and Formula 1 star Daniel Riccardo, to UFC fighters and national teams—and have become a favorite due to its proven results and clean reputation.

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The company tapped Shelton to lead the big launch, a natural partnership for a player already using Thorne products in his day-to-day routine.

“As an athlete, personal performance is always my top priority and I need to be at my peak, whether I’m on the road or training,” Shelton said of the partnership. “I’m extremely focused on optimizing every part of my performance and I’ve been a long-time user and fan of Thorne, trusting their products as I prepare, perform and recover at the highest level.”

Thorne’s current line-up includes Creatine, Magnesium Bisglycinate, Amino Complex, Whey Protein Isolate and Daily Electrolytes. The company’s first venture into the on-the-go electrolyte category made its debut this week in three flavors: Blood Orange, Mango Limeade and Shelton’s favorite, Watermelon.

All of Thorne’s Sports Performance products are NSF-Certified for Sport, giving elite athletes like Shelton peace of mind at every stage of preparation, performance and recovery.

"Thorne kept coming up as the gold standard in clean, effective sports supplements," Shelton said.

Running nationwide through June, the campaign features the 22-year-old during training, blasting serves across the court, and relaxing in recovery mode, all in a picturesque setting reminiscent of the California desert. It was created by international creative studio Frosty and directed by Jack Begert, who recently won a Grammy for Kendrick Lamar’s “Not Like Us” music video.

Shelton is currently in action at the BMW Open in Munich, where he is the No. 2 seed and through to the quarterfinals. After taking down Borna Gojo in three close sets, 4-6, 7-6 (6), 7-6 (3), Shelton beat Botic van de Zandschulp in the second round on Wednesday.

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