Venus launches two new clothing collections

Venus Williams is competing in World Team Tennis in West Virginia this month, but of course that's not all she's doing. She just launched her new "Geometric" and "Bold"  collections under her EleVen clothing brand.

"I was honestly busier than every during quarantine," Venus said in West Virginia. "I thought it would be a period to just take time for myself, but I jut continued to work. I stayed on the court... And just working hard on my clothing brand Eleven by Venus. We launched a sunscreen."

For the past couple of years, tennis clothing has been the "it" thing of the summer. From all-white skirts, to colorful-vintage polos, it's a hit with tennis fans and also those who have never held a racquet. Although the French Open didn't take place in June and Wimbledon cancelled, tennis is the No. 1 sport to play during the on-going pandemic.

With people looking to stay active and healthy, what better time than now for Venus to unveil not one, but two new collections. Both lines are bright and light, with tangerine oranges and deep blues popping throughout.

"Right now, I think people are leaning more towards effortless closet staples that are not only easy to wear all day long, but also elevate their look, " Venus said toRefinery29. "I love that a cute tennis skirt can do that!"

The seven-time Grand Slam champion is giving her customers that ability to be chic while not restricting it to just the tennis court. The Geometric and Bold collections can be worn to the grocery store, out to lunch and just about anywhere.

While the Geometric line is made up of vibrant patterns, the Bold collection sticks to one solid color but maintains the colorful style. Both collections also use EleVen Pro-Dri, to keep players cool and dry and EleVen Ozone, which protects against the sun.

“I wanted the collection to embody each woman’s essence through bright and colorful designs that make her feel like an 11 out of 10 when wearing these pieces, so she feels confident and empowered to push her limits to be better than her best self," Venus said.

From long sleeves, dresses, skirts, and tank tops, there is a staple piece for every woman. As mid-summer hits, customers still have plenty of time to hit the court or their next lunch outing in chic tennis style, with the help of Venus.