Since 2016, the Australian Open Festival set up just a few steps outside Melbourne Park in Biarrarung Marr. Operating for all 14 days of the tournament, here you’ll find fun activities for children in the Nickelodeon playground (complete with bouncy castles and slip-n-slides), a bunch of food and drink options, people picnicking along the river, mini-tennis courts set up for games and competitions, and a huge, grassy slope with cozy bean-bag chairs set up in front of a massive big-screen TV showing the tournament. Best of all, it’s open to the public for free.
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It should come as no surprise that the “Happy Slam” takes the fan experience very seriously. There’s free public wifi all over the grounds, and the connection is perfect from anywhere. In 2015, more than 77,000 devices connected to the public wifi, and the official Australian Open app was downloaded 1,199,509 times. If you’re low on battery, you’ll find charging stations scattered around Melbourne Park.
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Garden Square is filled with drinking and dining options, but it’s the Heineken Beer Garden and Live Stage where you’ll find the best atmosphere. The tournament organizers designed it like a music festival and filled the stage with phenomenal rising talent (on Australia Day last year, The Rubens performed and won the Hottest 100 countdown, and this year's talent includes Peking Duk and Jimmy Eat World). Fans set up camp on the folding chairs lined up in front of the big screen, or at the picnic tables scattered on the grass. Some fans purchase grounds passes just to hang out here, a testament to how great the festive vibe is.