Previously sponsored by Lacoste, the Russian player had been without an apparel sponsor for about a year before unveiling her new kit.

The eighth-ranked American will exclusively wear the sustainable, luxury jewelry brand on and off the court.

The color scheme may be toned down, but the former world No. 1's outfit is all about the accessories.

The world No. 3 gave a detailed analysis of her New Balance designs—down to the basketball-style sneakers—after advancing through a tricky first round in Melbourne.

On the eve of her Australian Open title defense, the two-time champion is getting the star treatment from Nike.

The Olympic champion 'embodies the elegance and boldness of Dior style, a femininity in perpetual motion,' said the French fashion house in a statement.

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

Jessica Pegula, Alexander Zverev and company will begin the year in Semi Lucid Red.

The Australian hopeful has been turning heads in Melbourne, paying tribute to some iconic looks made famous by Ana Ivanovic and Maria Sharapova.

In its second year as the tournament’s official performance apparel and footwear partner, New Balance is channeling the great Aussie outdoors on and off the court.

"I’m happy to cut it," the Italian said after advancing in Hong Kong.