“The greatness of the match was that it had everything: a huge title, comebacks by both of us, spectacular shotmaking, tension, heavy money, and a steady buildup to an unbelievable finish.”
And that was the loser talking.
Ken Rosewall’s 4-6, 6-0, 6-3, 6-7(3), 7-6 (5) win over Rod Laver in the WCT Finals in Dallas in May 1972 has been called the “match that made tennis in the United States.” It’s hard to argue.
That spring, the sport had made its national TV debut, on NBC. To fit into the network’s schedule, WCT, which had wrapped up its previous season just six months earlier, moved its 1972 schedule up half a year—no sooner did one season end than the next began. Now it had all paid off in Dallas. Muscles and the Rocket were so brilliant for so long that NBC did the unthinkable and preempted its sacred 6:00 P.M. Sunday news broadcast, as well as two programs that followed it, to show the climax of what many would call the greatest match of all time. Twenty-three million people, many of whom clicked over from the NBA play-offs that were being shown on another channel, watched the two aging Aussie legends run each other around in what one writer described as “the kind of match that one waits a lifetime to see—a nerve-wracking, blood-tingling epic.”
By 1972, the 34-year-old Laver and the 37-year-old Rosewall had been waiting a lifetime to play this match as well. Each man had spent years toiling in the pro-tour backwoods for whatever money would get them to their next event, and they had faced each other on hundreds of lesser occasions. Looking back, Laver said he believed that he and Rosewall had played better matches against each other than this one, “But did anyone else but Kenny and I know?” Whether this was their best or not, it was the first one where the winner took home a $50,000 check presented by Neil Armstrong, a gold ring, a giant cup, and a Lincoln Continental. It was tennis, Texas-style, and the Laver-Rosewall final made Dallas the sport’s new capital.
If Chris Evert’s run at Forest Hills the previous summer introduced mainstream America to tennis, the Battle in Big D introduced it to a new phenomenon known as the pro tour. WCT had been launched the year before by Lamar Hunt, an heir to a family oil fortune and a major force behind the rise of pro football in the 1960s—five years earlier, Hunt had invented the term “Super Bowl” after watching his kids play with a new toy called a Super Ball.
Hunt’s move into tennis was feared and fiercely resisted by the ILTF, the game’s longtime amateur governing body. The organization believed, incorrectly, that he wanted control of everything. Still, the old guard was right that tennis in the early 70s was slowly but surely being dragged from its traditional headquarters in London to its new headquarters in nouveau riche Texas.