Existing at the intersection of sport and innovation, AO ArtBalls unlock ways to keep fans in the game - on and off the court. If the winning shot from any of the ~400 AO matches lands on an ArtBall's corresponding plot, the ArtBall is updated in near real-time to highlight the match information and attach a holographic sticker to the ball casing, showing it's a Match Point ArtBall.
"Last year we set a new precedent at the intersection of tech, art, tennis, and live data. This year we're breaking new ground in offering all holders a deeper fan experience. We've shifted gears to build out a sustainable membership platform for the future that adds in token-gated experiences as a given, founded on proof of ownership and holder demand," said Adam De Cata, CEO of NFT Tech.
AO ArtBall was the world's-first Web3 project to incorporate live match data, and won an
Entertainment Cannes Lions award for Sport. "We believe we're one of the most extensive rewards programs on the blockchain, the experiences on offer to ArtBall holders are truly memorable, unique and accessible," De Cata added.
What's new for AO ArtBall 2023ArtBall Ground PassIn addition to the pair of AO23 Ground Passes, ArtBall holders will get access to select
United Cup matches in Sydney, Brisbane and Perth. United Cup is the first mixed teams event for equal points and equal pay, taking place from 29 December through to 8 January.
"AO ArtBall continues to over deliver. Ground Passes to AO23 would be an unforgettable experience for my friends and family. I never expected to be rewarded with so many benefits. Thanks for ArtBall, I already own a rare signed t-shirt autographed by tennis legends, a number of POAPs and wearables in addition to recently attending the Moto GP for the first time with my family," said Discord member Justice Albatraoz, holder of four ArtBalls.
The ArtBall SuperSightArtball SuperSight is an exclusive curated experience for AO Art Ball members. Aiming to deepen the fan experience, SuperSight will bring members behind the scenes of AO23. Supersight also offers an exclusive suite of streams and viewing tools for members located anywhere in the world, allowing them to engage with the AO remotely. This includes Player-cams, 3D Stats Explorer and AI personalized match highlights.
All enhanced Match PointexperienceUsing
Chainlink VRF (Verifiable Random Function) technology, all AO22 & AO23 ArtBalls will be randomly allocated a new court position. This unique benefit ensures existing holders, in less desirable locations e.g. under the net, get a fresh opportunity to secure Match Points from their new plot. The ‘23 Match Point experience is set to include 3D match point visualization and digitized match footage.
Expansion of international rewards2022 saw dedicated holders battle it out in rapid fire trivia to secure exclusive tickets to other Grand Slams including Wimbledon and Roland Garros. Testament to the vast partner network of Tennis Australia, ArtBall members could also access international experiences beyond tennis, including club tickets, stadium tours and signed merchandise from Arsenal and the New York Mets. To ensure international ArtBall holders are kept in the game, the ‘23 collection will see an expansion of international rewards for holders via collaborations with iconic Web3 projects and brands.
"We are close to signing a number of collaborations with some stellar brands, projects and live sport which we are excited to announce in the coming weeks. We're just getting started," Plummer added.
"Through a wealth of collaborations with iconic projects and brands announcing in December, we'll provide a range of rewards that compliment the varied interests of our holder base and attract new holders," De Cata added.