Ana Ivanovic is sitting pretty these days and it’s not due to the fact that she just won her first Grand Slam title and took over the World No. 1 ranking. In fact, “pretty” is the general consensus.
Fan sites, polls, and even the Bryan brothers have commented on her good looks.
The exotic-looking Serb has also captured the attention of media and sponsors alike and her popularity has continued to grow exponentially along with her results over the last 12 months. Sound like a certain blonde Russian? The tennis world is witnessing the makings of the next “It” girl of tennis.
And with the on-court success has come off-court gains as well. Just this year, Ivanovic, along with her compatriots, has been honored with a commemorative stamp in Serbia.
Magazine covers and photo shoots have also followed and her name has appeared on “hot” lists of men’s magazines. The 20-year-old has been featured in magazines such as Elle, Vogue, Corriere Della Sera Style, Annabelle, Interview, and in a promotional ad campaign for Zira boutique.
It was also recently announced that she will be the cover girl of the August issue of FHM magazine, set to be released on July 1 in England during the Wimbledon Championships, with subsequent releases in other markets also expected. The last tennis player to do so was none other than Anna Kournikova.
She was photographed in Palm Springs a few months ago for the men’s page-turning glossy and by the looks of the first snapshot that has been released, it is doubtful many will be reading the magazine for the articles. A glammed-up Ivanovic--in ‘60s inspired hair and make-up—is pictured poolside in black micro-mini and plunging crop tank, which reveals a white bikini top.
The sponsors are also taking notice. Rolex just signed Ivanovic to a worldwide endorsement deal, making her the only female tennis player to hold that distinction with the renowned Swiss company now that Justine Henin has retired.
“I'm very happy to be partnering with Rolex,” she said. “It's one of the most prestigious companies in the world and it feels good that they have shown confidence in me by offering me this contract. I will enjoy wearing Rolex watches on and off the court.”
Ivanovic also holds contracts with Adidas, Yonex, Verano Motors and Juice PLUS+.