LONDON(AP) Novak Djokovic is leaving Adidas for Sergio Tacchini, the same brand worn by his idols.

Djokovic said Saturday he has signed a 10-year sponsorship deal with the Italian company starting next year. He said ``my own idols Pete Sampras and John McEnroe have won almost all titles ... wearing the Sergio Tacchini logo.''

The third-ranked Serb announced the deal on the eve of the ATP World Tour finals in London. As part of the deal, Sergio Tacchini will produce four Djokovic-inspired clothing lines each year. Terms of the deal were not disclosed.

Djokovic won last year's ATP finals in Shanghai. He plays Nikolay Davydenko in his first round-robin match of the tournament, which starts Sunday at London's O2 Arena.