If there was a Grand Slam title for best hair on the men's tour, Fernando Verdasco would win it, easily. His thick, wavy locks are what Hair Club for Men members' dreams are made of. So it wasn't too surprising when it was announced last November that he would be teaming up with Head & Shoulders. Here is the dandruff shampoo's first commercial starring Fernando, and even though it's in Spanish, you can pretty much catch his drift when he says stuff like "Protección," "Satisfacción," and, in a whisper, "Pasión." Obviously, this shampoo is working for him:
Verdasco isn't the first tennis player to exploit his fabulous locks for a little dinero. In the '70s, Chris Evert was a pitch woman in print ads for Helene Curtis. ("After I play tennis my hair feels oily and stringy. That's why I use new Astringent Shampoo.") And in 2009, the queen of sponsorship deals, Maria Sharapova, appeared in a Russian commercial for a Unilever shampoo called Clear. But when talking about hair products and tennis players, the advertisement that beats 'em all is the 1973 commercial with Billie Jean King curling her hair on an airplane with a Sunbeam curling iron. Tennis player hair has never looked so good!
—Sarah Thurmond