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by Pete Bodo
Howdy, everyone. Time to kick back a little now that the two big hard-court events of the Spring are over, and evaluate the takeways. One of the main ones, for me, came out of my visit with Earl "Butch" Buchholz Jr., the guy whose name I haven't been able to spell without going to a reference for almost thirty years now. Did it again; wrote it with a "cc" and one "h." For this reason alone, I sure am happy those dudes invented "Google."
Buchholz (that's him with The Mighty Fed, below), many of you know, is the former touring pro (same vintage as Rod Laver) who went on to become an enormously successful tennis entrepreneur. His masterpiece is the present-day Miami event, now the Sony-Ericsson Open, but formerly the Nasdaq 100, the Lipton, etc., etc. The event prospered and grew enormously over the past 25 years. Butch wanted to slow down a few years ago, so he ended up selling the event to IMG; part of the deal was that Butch would stay on as the "face" of the tournament (as well, because he has a massive rolodex, and is known and greatly respected by most of the movers and shakers in South Florida). I've always enjoyed working with him; he's one of those people who believes that the best thing to tell the press is. . . the truth.
In the last phase of his full-time career, Buchholz was dedicated to growing the game in South and Central America. He felt this desire almost as an obligation, because he saw that his own Miami event was embraced and shaped into what it is today with the support of an enormous Latin American community - residents in South Florida as well as visitors and tourists. He also foresaw the flood of South American players coming into the game, and he always wanted to give them something like The Grand Slam of South America. Unfortunately, the economic conditions in places like Argentina and Chile were (and are) such that his ultimate dream, to build a big-time South American circuit, has had to be scaled back significantly. But look at the progress that has been made: We have early season tournaments in Vina del Mar, Costa do Sauipe, Buenos Aires, and Acapulco.
Those are all clay-court events, and that's part of the reason they haven't gained better traction at some of the epicenters of clay-court tennis. Say what?
"I think surface is definitely an issue," Butch told me. "I don't think most of the top guys want too play on clay at that time of year. It may look like clay-court tennis has never been in greater demand, or a more logical path to follow, but the reality is that the guys tgday want to play on hard. There isn't a big outcry for clay-court tournaments."
It sounds crazy, but consider this: Buchholz and company have been trying to get Nadal to play on the small South American circuit for some time now, and they've been willing to meet his price (in the way of appearance fees). But Nadal apparently doesn't want to play either on clay or in South America; where does he go instead? Rotterdam: indoor carpet.