No matter where you look, the Indian Wells Tennis Garden is a visual treat. The mountains on the horizon peer into Stadium One, an arena occupied by a dedicated fanbase and featuring tennis with serious stakes. Once in danger of moving, the Masters and Premier Mandatory-level tournament seemingly betters itself each year.
In the interest of enhancing the fan experience, Indian Wells was the first tournament to feature viewer-friendly purple-and-green courts. In 2011, less than 18 months after business mogul and tennis superfan Larry Ellison acquired the event—likely saving it from leaving North America—Indian Wells again led the way, becoming the first tournament to have Hawk-Eye replay technology and video displays on all match courts. Three years later marked the opening of Stadium Two, an appealing 8,000-seat arena that includes several restaurants from which spectators can watch tennis.
But it wasn’t enough, says current tournament director, and former world No. 2, Tommy Haas. “Stadium One was getting jealous,” he says. “It needed an upgrade.” By 2017, Stadium One had been renovated, including lower seats for better camera angles, remodeled suites, 21 new restaurants and concession areas, as well as Ellison’s version of Wimbledon’s Royal Box, the VIP Champions Club. In 2019, in a player vote, the BNP Paribas Open was named Tournament of the Year, in the ATP Masters 1000 category, for a record sixth time.
For Pasarell, who nonetheless harbors grand ambitions for Indian Wells, evolution can mean many things.
“You need to look at a lot of things, like playing best-of-five [set matches], or at least doing that in the semis and finals,” says Pasarell, who has also floated the idea of sets being played to five games, or a first-to-10-point match tiebreaker in lieu of a fifth set.
On the one hand, there’s Indian Wells’ desire to be part of tennis’ group of major tournaments. Yet to a great degree, this tournament’s penchant for proximity is an attribute fans often find more appealing than Grand Slams. As a Northern California 4.5 player once said, as she dashed from a women’s singles match on Stadium One to a men’s doubles battle featuring Rafael Nadal on a field court: “We play in the morning, go right to the tournament to see the practices, watch bits and pieces, eat and drink, then go straight to the bars and restaurants before we head back to our Airbnb.”
This isn’t Wimbledon—or the US Open. Better instead, as Indian Wells folklore goes, to pour tequila into your water bottle and give it a squeeze all day long.
In 1982, just as the personal computer was making its way onto desktops, an American trend analyst named John Naisbitt authored a book called Megatrends. It was a hit in Silicon Valley, the San Francisco Bay Area region where Ellison had co-founded a technology company that would come to be known as Oracle.
The most popular Naisbitt theory revolved around a concept dubbed “high tech/high touch.” According to Naisbitt, “Whenever a new technology is introduced into society, there must be a counterbalancing human response—that is, high touch.” Courtney Brunious is the associate director of the University of Southern California’s Sports Business Institute. He also plays tennis regularly and has attended the Indian Wells tournament several times.