The Business of Tennis
The less a tennis player thinks, the better, right? Sense Arena's new VR training program has other ideas
By Nov 12, 2022The Business of Tennis
Carlos Alcaraz doesn't support the lawsuit from tennis players' group Novak Djokovic founded
By Mar 19, 2025The Business of Tennis
Why did Novak Djokovic's players' association sue the groups that run tennis, and what do they want?
By Mar 19, 2025The Business of Tennis
PTPA, a players' group founded by Novak Djokovic, files antitrust suit against tennis organizers
By Mar 18, 2025The Business of Tennis
PTPA takes ATP, WTA, ITF, ITIA to court with antitrust suit tours 'reject' as 'misguided'
By Mar 18, 2025The Business of Tennis
WTA players are now eligible for paid maternity leave funded by Saudi Arabia's PIF
By Mar 06, 2025The Business of Tennis
Serena Williams joins ownership group of Toronto Tempo WNBA team
By Mar 03, 2025The Business of Tennis
WTA makes call to 'rally the world' with 2025 rebrand
By Feb 28, 2025The Business of Tennis
Jannik Sinner out of Las Vegas exhibition because of doping ban, Casper Ruud to fill in
By Feb 20, 2025The Business of Tennis
Rafael Nadal set for $94-million profit after selling part of his stake in tennis academy
By Feb 11, 2025The Business of Tennis
The less a tennis player thinks, the better, right? Sense Arena's new VR training program has other ideas
“It’s not like Wii,” says Jennifer Brady, who dove headset first into a virtual tennis world during her recovery time away from the tour.
Published Nov 12, 2022
Advertising
Advertising

“If you want to find ways to challenge yourself, there are lots of hidden gems” among Sense Arena's mental drills, says Jennifer Brady.
Advertising
Advertising

Linda Fruhvirtova uses a haptic racquet as part of her Sense Arena experience.