The new Wilson BLX commercial starring Roger Federer is awfully reminiscent of the promos you typically see for ABC's 'Dancing With the Stars'. And although tennis players haven't fared too well in these kinds of competitions (both Martina Hingis and Monica Seles were the first contestants voted off the shows in which they participated), Federer's smoldering intensity—check out that whiplash-inducing head turn!—have us believing he'd score well with the judges and audiences.
—Sarah Thurmond