A few months ago, racquet manufacturer Head produced an advertisement with Novak Djokovic that resembled a short film. By that standard, Martin Solveig's eight-minute music video for "Hello" is tantamount to a full-length feature. It also includes a cameo by Djokovic, along with Gael Monfils, and documents Solveig's quest to win at Roland Garros—or at least to win the object of his affection, "She." You'll see what I mean. And even if you don't care for the music, the authenticity must be appreciated: The Federation Francaise de Tennis gets a rightful mention in the credits.
—Ed McGrogan