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Style Points: Lacoste taps into its tennis roots with Venus Williams as global ambassador
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Style Points: Lacoste taps into its tennis roots with Venus Williams as global ambassador
Now, the question: will Venus incorporate Lacoste items into her on-court wardrobe as well?
Published Mar 05, 2022
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![Venus Williams was named the global brand ambassador for Lacoste.](https://images.tennis.com/image/private/t_16-9_768/f_auto/tenniscom-prd/a6b4ceqmtrlgvgko4xgq.jpg)
Venus Williams was named the global brand ambassador for Lacoste.
© Lacoste
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![Venus launched her own activewear brand EleVen in 2007.](https://images.tennis.com/image/private/t_16-9_768/f_auto/tenniscom-prd/pslvnzcbbsspjzdjoipj.jpg)
Venus launched her own activewear brand EleVen in 2007.
© Lacoste