Tennis Channel and racquet-sports equipment retailer Tennis-Point have entered a multiyear e-commerce agreement offering premium tennis clothing, gear and accessories to the network's passionate tennis fan base.
The partnership includes the launch of a white-label tennis and pickleball shop on the channel's www.tennis.com, the sport's largest online platform, and a new merchandise site at www.tennisshop.com, which will launch today during Roland Garros- the most prestigious clay-court event in tennis and one of its four Grand Slam events.
Fans who regularly use Tennis Channel's site to follow tournament draws, scores, and live and on-demand matches now have the chance to purchase tennis and pickleball products in an easily accessible, unparalleled space that is tailored to the site's signature design. The new e-commerce solutions greatly enhance the visitor experience and bring together Tennis Channel and Tennis-Point, two of the industries' most-visited destinations.
Tennis Channel, as the sport's media home, will support the new shop with promotion across its television, digital and social media platforms. Among other efforts, this will include studio segments devoted to TennisShop.com during tournament coverage, on-air reminders, branded content, online billboards, and social integrations.
"Tennis-Point is truly the ideal partner in helping Tennis Channel launch and realize the fullest potential of TennisShop.com," said Ken Solomon, President, Tennis Channel. "We share strikingly similar philosophies in media and e-commerce. Both organizations grow the sports we serve through relentless innovation and the harnessing of new technologies to make tennis more accessible and enjoyable to more people than ever before. We're excited to combine our complementary strengths in developing and creating new breakthrough global opportunities together."