In a wonderful example of coincidence, or irony, or synchronicity, the U.S. Open will be staging a “Super Sunday” of sorts 25 years after the mythic “Super Saturday” of 1984. Thanks, rain.
This “Super Day” tradition is like the notorious cinema slasher Freddy Krueger—it just keeps coming back to make life miserable, or at least daunting, for the U.S. Open men’s finalists, because it requires them to play best-of-five matches on consecutive days. No other Grand Slam event departs so radically from the basic format that calls for days of rest alternating with days of play.
Sunday’s tentative schedule features the two men’s semifinals during the day (with a Monday final slated to start at 4 p.m.), and the women’s final in prime time. It’s identical to the current “Lite” version of Super Saturday, which became the new tradition when the women’s final was moved to its prime-time Saturday night slot in 2001. Confused yet?
The Super Saturday format was conceived in the mid-1970s, and it evolved in a curious crucible of promotional savvy, WTA discontent, and the over-arching demands of the CBS television network. Basically, CBS knew everybody was back at work on the first Friday after Labor Day, when the men’s semis had traditionally been held. With the NFL season kicking off on the Sunday after Labor Day, Saturday would present a final opportunity to capture strong ratings. This was significant then, and is only less so now in the age of live streaming video.
Moving the men’s semis from Friday to Saturday seemed like a great idea to CBS and the USTA, less so to the men actually swinging the racquets. But they acquiesced in good faith, eager to help the game grow. And then things got a little complicated.
Saturday is traditionally the day of the women’s final. Playing the men’s semis that day was an act of encroachment. Advocates for the women’s interests—and let’s remember, these were the salad years of Chris Evert and Martina Navratilova, still basking in the afterglow of Billie Jean King’s barrier-breaking accomplishments—quickly grew tired of playing third-fiddle. How could you relegate a match as significant as the women’s final to the customary second-round drill: Oh, Chris and Martina, they’re the third match on Armstrong, following the two men’s matches. . .
The women players thought such relegation was insulting, and wanted a definite start time. CBS also saw the beauty in being able to promote a definite, 4 p.m. start for the women’s U.S. Open final. So Super Saturday was re-designed to revolve around the women’s final. This meant, among other things, that the first men’s semi had to be played early enough to clear the time slot for the ladies, and that the second men’s semi could start awfully late, if the women produced a close final.