Fourhand is the Daily Spin's occasional roundup of various hits and misses on tour.
PEP TALK Nike has a seemingly random but accessible and thoughtful video out featuring actor Bobby Cannavale with the tagline, "Champions weren't born champions. They were born babies." Therein, pint-sized versions of Serena Williams, LeBron James, Neymar Jr., and more sports stars rise up (or just roll over) in cribs as he inexplicably paces a crowded infant room and delivers fine-sounding matter-of-fact-isms to his tiny congregation. Would've loved to be a fly on the wall for this multimedia-marketing meeting. And yet, it's effective: 23 million viewers can't be wrong.