PHOTOS: The story behind every Destanee Aiava throwback kit at Australian OpenWithout an apparel sponsor, the No. 195-ranked Aussie turned to Ebay and Facebook to source a few iconic vintage tennis dresses.Read the story
Style PointsAnastasia Pavlyuchenkova designing her own Australian Open tennis outfitsPreviously sponsored by Lacoste, the Russian player had been without an apparel sponsor for about a year before unveiling her new kit.By Stephanie Livaudais Jan 17, 2025
The Business of TennisThe future of tennis? We watched Tien upset Medvedev on the Australian Open’s AO Animated livestream to find outProduced in-house by Tennis Australia, video game-like recreations of live matches featuring digital player avatars have been taking over the internet.By Stephanie Livaudais Jan 16, 2025
Style PointsOutfit of the Day: Naomi Osaka's sunflower-powered Australian Open kitThe color scheme may be toned down, but the former world No. 1's outfit is all about the accessories.By Stephanie Livaudais Jan 15, 2025
SocialQuote of the Day: Katie Boulter side-eyes the Australian Open's "Big Brother" cameras“I don't know why someone would want to see that,” said the No. 22 seed, after learning that her pre-match walkabout had been broadcast for all to watch.By Stephanie Livaudais Jan 14, 2025
Style PointsWATCH: Aryna Sabalenka serves up "power like no other" in first Nike solo adOn the eve of her Australian Open title defense, the two-time champion is getting the star treatment from Nike.By Stephanie Livaudais Jan 12, 2025
Style PointsNew year, new deals: Tracking players' new sponsors and apparel changes in 2025Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.By Stephanie Livaudais Jan 09, 2025