There's no question about it, this year has hit the tennis world hard, but it didn't knock the sport out. While the return of pro tennis has picked up most of the headlines, the survival of junior tennis programming has been flying under the radar.
The National Junior Tennis and Learning (NJTL) network is responsible for more than 250 nonprofit youth development organizations that offer free or low-cost tennis and education programming to over 160,000 under-resourced youth each year. This year, due to COVID-19, NJTL has been dealing with immense financial strain after being forced to cancel and postpone its usual fundraising events.
So the USTA stepped in with the Rally to Rebuild initiative, which USTA foundation chairperson Chris Evert announced in June. The 18-time Grand Slam champion and the USTA pledged to raise $4 million, but the initiative soared beyond that goal.
The Rally to Rebuild campaign raised over $5 million, which will go directly into supporting the NJTL program that has helped enrich so many young lives. Funds came in from donors, sponsors and efforts like the "Black Lives to the Front" auction, ace donations, and even players hitting balls at Emirates signs post-match.